I work across positioning, go-to-market, marketing and communications, connecting strategic direction with hands-on execution.
Make the value clear.
Define what makes a product matter, who it matters to and how to communicate it.
Find the path to market.
Identify the right opportunities and build a focused plan to reach them.
Build visibility and demand.
Translate strategy into coordinated marketing and communications that support commercial goals.
Build the function. Lead the execution.
Bring senior marketing leadership into the business, establish priorities and create the systems and team needed to deliver.
Different businesses need different levels of support. I can lead the marketing function, deliver a focused strategic project or step in during a transition.
Senior marketing leadership embedded in your business, connecting strategy, priorities and execution.
Focused engagements around positioning, product marketing, go-to-market, launches or communications.
Hands-on marketing leadership during a transition or while building the function.